An alliance between Banco de Bogotá , Unicef seeks to support children and adolescents in Colombia. Through a contribution that will have more than 100,000 beneficiaries.
Supporting Colombian children has been the purpose of the alliance between Banco de Bogotá and Unicef. For three years they have been working together. Thanks to the support of the bank’s clients, the sponsorship of renowned events, such as the 10K Race, and the co-financing of high-impact initiatives. Such as the “Schools in Peace” project, 35,916 students were linked to school initiatives during 2019, in the departments of Córdoba, Chocó, Cauca, Nariño and Caquetá.
Thinking about the situation and the circumstances generated by the COVID-19 pandemic in Colombia. The alliance launch an ambitious project base on the creation of the bank’s first debit card. In alliance with Unicef in Colombia.
”For 3 years we have been partners with UNICEF in the purpose of building a country with more opportunities for children. With the co-creation of the first UNICEF debit card. We strengthened the impact of our alliance, promoting health, nutrition and education rights in other areas of the country. Such as the Amazon and La Guajira. With this initiative we demonstrate Banco de Bogotá’s commitment to the economic and social well-being of Colombian children ” states Julio Rojas Sarmiento, Executive Vice President of Banco de Bogotá.
This card, which makes this alliance a milestone in the history of the country.
Will allow all people to contribute to the well-being and development of Colombian children, through a contribution of 1% of purchases by Bank of Bogotá cardholders who request it. This percentage will be used to support Unicef programs in Colombia.
Banco de Bogotá will contribute the same value that its cardholders deliver. Which will allow increasing the number of benefited children, which, the entity assures, they expect to be more than 100,000, in the coming years. Its benefits will be sustainable over time, But his is a way of building a country with more opportunities for boys and girls.
“Unicef firmly believes in the power of corporate alliances and has a long history of working with this sector. We highly value our alliance . Which has allowed us to join efforts since 2017 to achieve results in favor of children and adolescents in Colombia. ”said Carlos Heredia, manager of resource mobilization for Unicef in Colombia.
A commitment to sustainability
Banco de Bogotá has a sustainability strategy aimed at improving people’s quality of life. Contributing to economic prosperity and caring for the environment. In line with the Sustainable Development Goals (SDGs).
On its 150th birthday. The bank has shown enthusiasm in helping to build the country’s future for the next 150 years. And they seek to ensure the capitalization of their capacity as actors. That generate a positive impact and will strengthen their sustainability strategies and generation of social value.
Rojas Sarmiento added that this purpose has three pillars: “The improvement of the quality of life of people, through inclusion and culture; the economic prosperity of the country, from digitization and education; and caring for the planet, through eco-efficiency and ecological restoration programs ”. The premise is clear: “If there is no environment, our society does not survive.”
On the environmental front.
For example. The Bank has implemented a Sustainable Mobility Program with its collaborators and clients. It has developed responsible investment projects and the use of alternative energies. Also has supported initiatives saving the Amazon for the reforestation of this area of the country.
In addition, The people and prosperity front is aimed at generating economic and social development. Well-being for Colombians by this higher purpose. So the generation of opportunities for children is one of the main strategic bets.
Philosophy “Changing with you”
By the way under the philosophical insignia “Changing with you”. Banco de Bogotá transfers its internal challenges outside the organization. They seek to promote their pillars of sustainability and that includes actions. Such as being at the forefront of the digital transformation, And those countries require and supporting causes to improve the quality of life of people. All through a shared value model, and the Unicef Card is a great example of this.